Rocket Fuel For Your
Go-To-Market
We deliver go-to-market transformation for software companies of all sizes.
Success Stories
Drove $1B Pivotal spinout of cloud and data products from VMware.
Created SecOps category to grow $300M automation & security division.
Founded and took public real-time, transactional database, with $600M IPO.
What We Do
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Go-to-Market Strategy Development: align team around shared market vision and strategy.
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Product Launch Strategy: identify unique product benefits that create new market categories.
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Market Entry and Expansion: lead new market entry and market expansion (land & expand).
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Sales and Marketing Alignment: align sales process with go-to-market (e.g., Challenger Sale).
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Partner revenue acceleration: adapt go-to-market strategy to leverage global and regional SIs.
Why Choose Us?
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Go-to-market success requires product, marketing and sales alignment
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Identifying and fixing disconnects takes a unique blend of experience
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We have deep experience leading every role in go-to-market execution