For enterprise software CEOs, ramping the go-to-market team can be a harrowing experience. Premature ramp is a pitfall where software execs expand their sales force too quickly, resulting in poor lead generation, prolonged sales cycles, and stunted growth.
A typical Revenue Rocketeering project is an expert-led, 3-month process to accelerate a company’s go-to-market ramp. Sample deliverables and timeframe could include:
- Align Executive team using the Vision-Strategy-Plan process (4 weeks).
- Accelerate sales process using the Challenger Sales model (4 weeks).
- Create compelling selling tools using customer validation (4 weeks).
- Assess and coach marketing and sales leaders (throughout 12 weeks).
About Revenue Rocketeering
For enterprise software startups, Revenue Rocketeering is an accelerated consulting project to fix Go-To-Market (GTM) gaps and accelerate growth. Founder Chris Keene brings 30+ years experience scaling companies, including founding Persistence Software and leading their $600M IPO, driving VMware’s $1B Pivotal spinout and heading BMC’s $300M SecOps division.